Archive for October, 2011
Directory of Print Media Advertising Resources: Nearly 400 Sources for Facts and Figures Needed by the Print Media Planner and Buyer
Sunday, October 23rd, 2011The Not-So-Secret Writings of ScLoHo
Tuesday, October 18th, 2011Product Description
Once or twice a week, I add another chapter about advertising, marketing, media, or sales.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>
Media and Advertising in Japan
Friday, October 14th, 2011The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, Second Edition
Sunday, October 9th, 2011
Product Description
No description availableProduct Description
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The 2011-2016 Outlook for Media Advertising in India
Tuesday, October 4th, 2011
Product Description
This econometric study covers the latent demand outlook for media advertising across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,100 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a ci… More >>