Directory of Print Media Advertising Resources: Nearly 400 Sources for Facts and Figures Needed by the Print Media Planner and Buyer

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Once or twice a week, I add another chapter about advertising, marketing, media, or sales.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>

The Not-So-Secret Writings of ScLoHo

Media and Advertising in Japan

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, Second Edition

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This econometric study covers the latent demand outlook for media advertising across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,100 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a ci… More >>

The 2011-2016 Outlook for Media Advertising in India

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Capital is the most influential weekly newspaper and one of the most popular media brands in Bulgaria. Its mission is not only to report and describe what happens, but also to explain why it happens and to predict what is to come. Ever since its founding day, the newspaper has championed quality journalism, ethical values and responsibility towards readers. Capital wins confidence with its principled and consistent editorial policy and adequate coverage of domestic … More >>

Capital

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Each book in this series considers a popular medium and explores how an example of that medium is made, from concept through to finished product. Topics range from producing a TV sitcom, a jeans campaign, a morning radio show and an action movie, to building a website, recording a CD, publishing a daily newspaper and staging a musical spectacular. The books give an insight into finance, the key people, procedures and processes, how the product is manufactured and th… More >>

Behind the Media: Advertising

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So you want to start a social media campaign for your business. And you want to start using all those social media sites you’ve been hearing so much about. But, you’re not sure where to start. And you have some other questions, too.

How do you get started? What do you do first? How do you plan it out? And set it up? How much time will it take? How will you be able to keep up with it all? How can you make it easier? How do you fit it into your schedule? <... More >>

Social Media for Small Business: Planning It Out, Setting It Up and Making It Work

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This econometric study covers the latent demand outlook for media advertising across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang – Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estim… More >>

The 2009-2014 Outlook for Media Advertising in Greater China