With the advent of the Internet many businesses were taken in by the low-costs, easy availability and global reach of the online media and felt that this was the best possible medium to create awareness and promote their goods and services. Webwindows realized that while the popularity of the online media could not be discounted, yet the actual of power of advertising still lay with the print media. Webwindows belief has been reiterated by the results of recent studies by Google and other companies. The results clearly point to what Webwindows has been saying and promoting all along: For an online business, there is no better way to reach your target audience than by advertising in newspapers and magazines. Then there are other myths about media advertising for which Webwindows has a clear cut answer. Online advertising is overtaking newspaper advertisingWebwindows feels that this is not the case and supports its case with the latest research results. Studies show that consumers put more trust in the print media than they do on the online media. Newspapers have been around for centuries and Webwindows realizes better than others, how they are intricately woven into the psyche of the consumers. According to some reports people tend to trust a product more if they see it advertised in the print media. There are many who log on to the net to search for more information about it. So according to Webwindows, newspaper advertising or offline advertising is far from dead; it has now emerged as the most effective way to advertise online business. To effectively harness the power of the offline medium, Webwindows has a special color page in seven leading newspapers in the UK. Small and medium sized online companies can place their classified advertisements in the Webwindows page that appears in the weekend supplement sections of seven broadsheet newspapers. Online advertising is cheaper than newspaper advertisingThis is another myth associated with newspaper advertising. Webwindows suggests that online companies can use the budget set aside for online advertising, that is, buying keywords and paying per clicks, for offline advertising or advertising in newspapers. Newspapers have a wide local reach. Then again people who see your advertisement in classified sections, such as the Webwindows page that is completed dedicated to small and medium sized online businesses, will in most probability go to your site if they are interested in the offerings that you have advertised. So through the newspapers you reach a more focused group of customers. Webwindows believes that there are more chances of your offline advertisement bringing in sales opportunities than online advertisements. The latest trend is to promote small online businesses through offline advertising. For example, you can advertise your online business through Webwindows. A UK based company, Webwindows offers small businesses the opportunity to advertise their online offerings on a colour supplement in the leading newspapers and magazines in the UK. The advantage of this is that the Webwindows page is completely dedicated to online businesses and so is specifically visited by people who want to make some online purchases from the comforts of their home without driving the distance to stores.
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Unravelling The Myths About Media Advertising With Webwindows
Saturday, November 28th, 2009Webwindows | Benefits of Offline Media Advertising
Tuesday, November 24th, 2009Though online media has taken the advertising and marketing world by storm by virtue of its cost effectiveness and its global reach it is yet not in a position to take on the might of the traditional or the offline media on the basis of its merits. So the perfect solution for a company is to combine the merits of both online and offline media advertising to promote products and services, create brand awareness, or sell its goods.
Before we proceed, let us first discuss the methods of online advertising to strengthen our case as to why offline media advertising is beneficial to your business.
The most prominent advertising and marketing medium for your products and services is the website. One important pre-condition for the website to really function as an effective medium is that there should be visitors to it. To drive traffic to a website, online companies use search engine optimization techniques such as the use of the right keywords, RSS feeds etc. Yet given that there are millions of registered websites and majority of them opting for these methods to increase traffic, the job becomes very complex. While the importance of search engine optimization techniques can not be undermined, businesses and organizations can improve traffic to their websites by advertising in offline media to spread their message and create an awareness of their websites. For example, you can advertise with Web Windows, UK who make colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for smaller advertisers. The huge national exposure that comes of appearing in these publications helps website owners substantially increase their traffic. The reason for this is obvious. Newspapers have a wide audience reach and statistics reveal that majority of the people do browse through them more leisurely during the weekends. So if you advertise in a newspaper, chances are that your potential clients would be able to see the advertisement of your website. So all said, through offline advertising you can target your required age groups and social demographics and reach consumers with higher disposable incomes.
Then again, another option for online advertising is Google’s AdWords program that lets you bid for certain keywords that define your product or service. The trouble with this is that you have to pay higher for keywords to be placed on the first page of the search results. Secondly, you have to pay for every click that is recorded on your advertisement. But the catch here is that all clicks may not convert into sales which means that you have to pay for clicks that do not have any conversion value. So why not re-plan your advertising budget and more so if you are a small business, and take advantage of offline media such as newspapers and national magazines to advertise your offerings? As already stated, offline media is still extremely powerful and not all people go to the Internet to search for offerings. However, if you place an advertisement in the newspapers defining clearly the advantages of your products and services, you can tempt the not-too-savvy Internet users to simply log on and visit your website.
Going by the above discussion, if yours is a small business the best option to increase the traffic to your website would be through offline media advertising of your website. You can use the services of Web Windows, an online company based in the UK, which ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at effective costs. Advertise and see the results for yourself.